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Featured Case Study

Just Nuts —
Brand Expansion
Campaign

A comprehensive branding and campaign ideation project covering A3 advertisement designs, campaign messaging, and multi-format print-ready assets — all aligned with Just Nuts' global identity standards.

Branding Print Design Campaign Packaging
0
Ad Formats
3x
Brand Reach
100%
On-Brand
Just Nuts Campaign
🥜 Just Nuts Campaign Replace with your image
AWARD
WINNING
Packaging · Campaign Design
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Client
Just Nuts
Industry
Food & Beverages
Duration
6 Weeks
Services
Branding · Print · Campaign
Year
2024
The Challenge

What Just Nuts Needed

Just Nuts, a premium dry fruit brand rooted in the real taste of Kokan, needed a cohesive brand expansion to compete in modern retail while honoring their authentic, local identity.

01
Fragmented Brand Presence
Inconsistent visual identity across packaging, social media, and retail — making the brand forgettable on crowded shelves.
02
Scaling to Modern Retail
Needed print-ready A3 ad formats and multi-size assets for modern trade without losing the handcrafted brand feel.
03
Reaching a Wider Audience
Campaign messaging needed to resonate with both regional Konkan buyers and aspirational urban consumers.

We wanted Just Nuts to feel premium on a shelf next to global brands — without losing the soul of what makes them real and local.

JN
Brand Director
Just Nuts — Food & Spices
Project At a Glance
Timeline 6 Weeks
Total Deliverables 40+ Assets
Team Size 4 Specialists
Client Rating ★★★★★ 5.0
Our Approach

The Strategy Behind the Work

We built the campaign on three pillars — authentic storytelling, visual premium-ness, and scalable brand systems.

01
🔍

Brand Discovery

Deep-dive workshops with the client to uncover Just Nuts' core story, competitive landscape, and target audience segments across Konkan and urban markets.

02
🎨

Visual Identity System

Rebuilt the color hierarchy, typography, and logo usage rules. Established a green-and-gold palette that signals natural quality and premium trust.

03
📦

Packaging Redesign

Redesigned packaging for Walnuts, Almonds, and Cashew Nuts with clear hierarchy, appetite-appeal photography, and retail-ready dieline specs.

04
📢

Campaign Messaging

Crafted the tagline, headline framework, and copy pillars across three audience segments. "Real Taste of Kokan" was crystallized as the brand anchor.

05
🖨️

Multi-Format Production

Produced 15+ ad formats including A3 prints, banners, social templates, and e-commerce tiles — all export-ready at print resolution.

06
📊

Brand Guidelines

Delivered a complete brand bible documenting every rule — usage, spacing, colors, typography, do's/don'ts — for internal and agency use.

What We Delivered

Full-Spectrum Deliverables

📦
Packaging Design
Complete packaging redesign for 3 SKUs — Walnuts, Almonds, Cashew Nuts — with dieline, print specs, and retail mockups.
3 SKUs · Print-Ready
🖼️
A3 Advertisement Designs
High-impact A3 campaign posters in multiple layouts for retail, exhibitions, and point-of-sale display.
8 Posters · 300 DPI
📱
Social Media Templates
Instagram, Facebook, and WhatsApp-optimized templates for product launches, offers, and seasonal campaigns.
12 Templates · All Platforms
📖
Brand Guidelines
60-page brand bible covering logo, colors, typography, photography style, tone of voice, and misuse examples.
60 Pages · PDF
🏪
Retail Mockups
Photorealistic mockups of shelf placement, carry bags, and in-store branding to present to retail chains.
10+ Mockup Scenes
✍️
Campaign Copywriting
Tagline development, headline framework, product USP bullets, and ad copy in English and Marathi.
Bilingual · 3 Variants
🎁
Gift Box Design
Premium gift hamper box design for festive season targeting Diwali and New Year gifting categories.
2 Gift Box Variants
🌐
E-Commerce Assets
Amazon and Flipkart listing images, infographics, and A+ content banners in platform-specific dimensions.
5 Products · Full Set
Visual Showcase

The Work, Up Close

A selection of final deliverables from the Just Nuts brand expansion campaign.

Packaging
🏆 Packaging Redesign · 3 SKUs
Poster
📢 A3 Advertisement
📱 Social Templates
📱 Social Media Kit
🏪 Retail Mockup
🏪 Retail Display
🎁 Gift Box Design
🎁 Gift Packaging
📖 Brand Guidelines
📖 Brand Bible
Impact & Results

Numbers That Speak

📈 0+
Ad Formats Delivered
Print, digital, and social formats ready for immediate deployment across all channels.
🎯 3x
Brand Reach Expansion
Retail presence expanded across 3x more touchpoints after rebrand launch.
⭐ 100%
On-Brand Consistency
Every asset passed the brand consistency audit on first submission.
⚡ 0
Weeks to Completion
Full campaign delivered in 6 weeks including revisions and final handoff.
Performance Across Key Metrics
Brand Identity Consistency100%
Client Satisfaction Score98%
Retail Shelf Appeal (Survey)92%
Print-Ready Assets on First Pass88%
How We Worked

The Process Timeline

A structured 6-week engagement with clear milestones, client checkpoints, and zero surprises.

1
Week 1
Discovery & Brand Audit
5 Days
Brand workshops, competitor analysis, audience mapping, and a full audit of existing brand assets. Defined brand personality, positioning, and visual direction.
WorkshopsResearchCompetitor Analysis
2
Week 2
Visual Identity Development
7 Days
Rebuilt color palette, typography system, logo usage guidelines, and pattern library. Three identity directions were presented; green-gold direction was selected.
Logo RulesColor SystemTypography
3
Week 3
Packaging Design
7 Days
Full packaging redesign for Walnuts, Almonds, and Cashew Nuts. Dieline setup, front/back panel design, and photorealistic mockup renders for client approval.
PackagingDielineMockups
4
Week 4
Campaign & Advertising Design
7 Days
Designed 8 A3 campaign posters, festive variants, and social media templates. Campaign tagline "Real Taste of Kokan" was finalized with bilingual copy.
AdvertisingCopywritingPrint Ads
5
Week 5
Digital & E-Commerce Assets
5 Days
Created Amazon/Flipkart listing assets, A+ content banners, WhatsApp marketing creatives, and gift hamper packaging for the Diwali season.
E-CommerceDigitalGift Packaging
6
Week 6
Brand Guidelines & Final Handoff
5 Days
Compiled full brand bible, organized all source files, and conducted a final handoff session with the client's marketing team. All files export-ready and organized by format.
Brand BookHandoffTraining
Client Voice

What Just Nuts Said

★★★★★

DRSHYTEC didn't just design packaging — they gave Just Nuts a new identity. The campaign materials were stunning, the process was seamless, and they delivered everything on time. Our products now look like they belong next to international brands.

JN
Founder, Just Nuts
Food & Spices · Kokan, Maharashtra
Just Nuts — Real Taste of Kokan

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